Guide to all types of advertising media including rates, circulation and audience reach.
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Business intelligence for the retail industry including strategic developments, customer trends, innovation and competitor activity. Please note, you may need to access this resource from a personal or University network connection and/or device. Logins from an employer workplace connection or device may be blocked due to firewall restrictions.
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Market data gathered by consumer surveys - explore brand use, attitudes, motivations and demographics. Please note, you may need to access this resource from a personal or University network connection and/or device. Logins from an employer workplace connection or device may be blocked due to firewall restrictions.
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Articles, case studies, research reports, campaigns, awards and company profiles within marketing and advertising.
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Covers legal, financial and employment issues as well as market insights, synopses and trends for all types of business start-ups.
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