Guide to all types of advertising media including rates, circulation and audience reach. Login: you are required to create an account. Create your account (you must log into Solent Online Learning and enrol on the passwords page and follow the instructions provided).
Market data gathered by consumer surveys - explore brand use, attitudes, motivations and demographics. Login: enter your university email address and password.
Articles, case studies, research reports, campaigns, awards and company profiles within marketing and advertising. Login: enter your university email address and password.
Covers legal, financial and employment issues as well as market insights, synopses and trends for all types of business start-ups. Login off campus: USE THIS LINK to view the username and password (you must log into Solent Online Learning and enrol on the passwords page).
