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Guide to all types of advertising media including rates, circulation and audience reach. Login: you are required to create an account. Create your account in a new tab (you must log into Solent Online Learning and enrol on the passwords page and follow the instructions provided).
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Market data gathered by consumer surveys - explore brand use, attitudes, motivations and demographics. Login: enter your university email address and password.
Articles, case studies, research reports, campaigns, awards and company profiles within marketing and advertising. Login: enter your university email address and password.
Covers legal, financial and employment issues as well as market insights, synopses and trends for all types of business start-ups. Login off campus: View login details in a new tab (you must log into Solent Online Learning and enrol on the passwords page).
