Guide to all types of advertising media including rates, circulation and audience reach.
To Log in, you are required to create an account. Create your account in SOL. You must log in to Solent Online Learning and enrol on the passwords page.
Business intelligence for the retail industry including strategic developments, customer trends, innovation and competitor activity. Please note, you may need to access this resource from a personal or University network connection and/or device. Logins from an employer workplace connection or device may be blocked due to firewall restrictions.
To Log in, you are required to create an account. Create your account in SOL. You must log in to Solent Online Learning and enrol on the passwords page.
Market data gathered by consumer surveys - explore brand use, attitudes, motivations and demographics. Please note, you may need to access this resource from a personal or University network connection and/or device. Logins from an employer workplace connection or device may be blocked due to firewall restrictions.
To Log in, enter your University email address and password.
Please note, you will need to set up multi-factor authentication before using this resource. If you are having problems setting up your multi-factor authentication, please contact the Guided Learning Centre.
Articles, case studies, research reports, campaigns, awards and company profiles within marketing and advertising.
To Log in, enter your university email address and password.
Covers legal, financial and employment issues as well as market insights, synopses and trends for all types of business start-ups.
To Log in off campus, view login details in SOL. You must log in to SOL and enrol on the passwords page.