eResources are electronic information resources which can be accessed online and searched by topic, so you can quickly and easily find relevant information.
eResources provide access to scholarly journal articles, company and industry information, statistics, market research, newspapers and more.
eResources are purchased by the Library to support you in your studies and allow 24/7 access to the latest high-quality information.
This is a key resource you should be using:
Full-text academic journal articles, market research reports, trade publications, newspapers and e-books on a wide variety of topics.
To Log in off campus, enter your university email address and password.
Articles, case studies, research reports, campaigns, awards and company profiles within marketing and advertising.
To Log in, enter your university email address and password.
Market research reports, trends and consumer data on a wide range of topics.
To Log in, choose Solent University. Enter your University email address and password.
A collection of journals with articles on strategy, entrepreneurship, international business and emerging markets.
To Log in, enter your University email address and password.
Guide to all types of advertising media including rates, circulation and audience reach.
To Log in, you are required to create an account. Create your account in SOL. You must log in to Solent Online Learning and enrol on the passwords page.
Full text news content from both the UK and Europe including UK broadsheets, tabloids and regional presses. More extensive international content can be accessed via International Newsstream and content specifically relating to North America can be accessed via US Newsstream listed under 'I' and 'U' from the tabs above.
To Log in, enter your University email address and password.
Search The Times Digital Archive, The Financial Times Historical Archive, The 17th and 18th Century Burney Newspaper Collection and 19th Century British Newspapers.
To Log in, enter your University email address and password.
Market data gathered by consumer surveys - explore brand use, attitudes, motivations and demographics. Please note, you may need to access this resource from a personal or University network connection and/or device. Logins from an employer workplace connection or device may be blocked due to firewall restrictions.
To Log in, enter your University email address and password.
A database providing access to over one million statistics, forecasts, dossiers, reports and infographics including data on business, technology, politics and society covering countries and regions around the world. Please note: Solent Library does not have access to the Consumer, Company and E-Commerce Insights modules.
To Log in, enter your University email address and password
Business intelligence for the retail industry including strategic developments, customer trends, innovation and competitor activity. Please note, you may need to access this resource from a personal or University network connection and/or device. Logins from an employer workplace connection or device may be blocked due to firewall restrictions.
To Log in, you are required to create an account. Create your account in SOL. You must log in to Solent Online Learning and enrol on the passwords page.
Covers legal, financial and employment issues as well as market insights, synopses and trends for all types of business start-ups.
To Log in off campus, view login details in SOL. You must log in to SOL and enrol on the passwords page.
Financial figures and graphs for major UK companies from their consolidated accounts and peer comparisons.
To Log in, enter your University email address and password.
Business intelligence for the retail industry including strategic developments, customer trends, innovation and competitor activity. Please note, you may need to access this resource from a personal or University network connection and/or device. Logins from an employer workplace connection or device may be blocked due to firewall restrictions.
To Log in, you are required to create an account. Create your account in SOL. You must log in to Solent Online Learning and enrol on the passwords page.
Try using SPORTDiscus for sports and sports science journals.
For more information about sport resources generally, rather than those relating specifically to marketing, see the Football, Sport & exercise Science and Sport & exercise psychology guides.
Full text database containing information on all aspects of sport science and coaching.
To Log in off campus, enter your university email address and password.
Access subscribed full text journals for subjects including computer science, engineering and technology, psychology, business, biomedical science and social science. Also includes full text access to the Referex collection of ebooks in engineering. Please note that book chapters in other subject areas may not be available in full text.
To Log in, enter your University email address and password.
Provides access to recorded TV and radio broadcasts to all the major channels.
To Log in, enter your University email address and password.
High-quality instructional videos across a broad range of topics.
To Log in, select the Solent University SAML-DEV option (recommended for Solent University) and enter your University email address and password. Please note: You might need to set up multi-factor authentication to use this resource.
