LibGuides: Marketing and Advertising: eResources

What are eResources?

database icon laptop and mobile phone eResources are electronic information resources which can be accessed online and searched by topic, so you can quickly and easily find relevant information.

eResources provide access to scholarly journal articles, company and industry information, statistics, market research, newspapers and more.

eResources are purchased by the Library to support you in your studies and allow 24/7 access to the latest high-quality information.

eResources for Marketing

This is a key resource you should be using:

ProQuest One Business This link opens in a new window
Full-text academic journal articles, market research reports, trade publications, newspapers and e-books on a wide variety of topics.
Login off campus: enter your university email address and password.
Help guide

Another really useful resource used by commercial advertising and marketing companies:

WARC This link opens in a new window
Articles, case studies, research reports, campaigns, awards and company profiles within marketing and advertising.
Login: enter your university email address and password.
Help guide use the User Guide for Universities link
Search tips
Basic Contents

UK market research and forecasts.
Some international comparisons are also available.

Mintel This link opens in a new window
Market research reports, trends and consumer data on a wide range of topics
Login: choose Solent University. Enter your University email address and password.
Help video
Help guide
Mintel's Top Tips and Interactive DataBook

Use this to find more journal articles:

Emerald Business, Management & Strategy This link opens in a new window
A collection of journals with articles on strategy, entrepreneurship, international business and emerging markets.
Login: enter your university email address and password.
Use the filters on bottom right to restrict searches to only content I have access to. Many others titles are available on Emerald to which we do not subscribe.

eResources for Advertising

BRAD This link opens in a new window
Guide to all types of advertising media including rates, circulation and audience reach.
Login: you are required to create an account.
Create your account in a new tab (you must log into Solent Online Learning and enrol on the passwords page and follow the instructions provided).
BRAD glossary
BRAD flyer

Newspapers

European Newsstream This link opens in a new window
Full-text newspapers and newswires including UK broadsheets and tabloids, UK regional press and some international papers.
Login: enter your University email address and password.
Help video
Help guide
Gale Newsvault This link opens in a new window
Search The Times Digital Archive, The Financial Times Historical Archive, The 17th and 18th Century Burney Newspaper Collection and 19th Century British Newspapers.
Login: enter your University email address and password.
Use the Help option for further information.

Surveys and Statistics

TGI Snapshot This link opens in a new window
Market data gathered by consumer surveys - explore brand use, attitudes, motivations and demographics.
Login: enter your university email address and password.
Statista This link opens in a new window
A portal providing access to over one million statistics, facts, forecasts, dossiers, reports and infographics. Please note we do not have access to the Global Survey as this is a separate product and is not included in our subscription.
Login: enter your University email address and password
Help video
Retail Week This link opens in a new window
Business intelligence for the retail industry including strategic developments, customer trends, innovation and competitor activity.
Login: you are required to create an account.
Create your account in a new tab (you must log into Solent Online Learning and enrol on the passwords page and follow the instructions provided).
Help guide

Company / Industry information

COBRA: complete business reference adviser This link opens in a new window
Covers legal, financial and employment issues as well as market insights, synopses and trends for all types of business start-ups.
Login off campus: View login details in a new tab (you must log into Solent Online Learning and enrol on the passwords page).
FAME This link opens in a new window
Financial figures and graphs for major UK companies from their consolidated accounts and peer comparisons.
Login: choose Solent University. Enter your university email and password.
Solent help video
Retail Week This link opens in a new window
Business intelligence for the retail industry including strategic developments, customer trends, innovation and competitor activity.
Login: you are required to create an account.
Create your account in a new tab (you must log into Solent Online Learning and enrol on the passwords page and follow the instructions provided).
Help guide

Sports Marketing

Try using SPORTDiscus for sports and sports science journals.

For more information about sport resources generally, rather than those relating specifically to marketing, see the Football, Sport & exercise Science and Sport & exercise psychology guides.

SPORTDiscus (EBSCO) This link opens in a new window
Full text database containing information on all aspects of sport science and coaching.
Login off campus: enter your university email address and password

BoB/Learning on Screen

BoB National This link opens in a new window
Provides access to recorded TV and radio broadcasts to all the major channels.
Login: enter your university email address and password.
Help guide

LinkedIn Learning

LinkedIn Learning This link opens in a new window
High-quality instructional videos across a broad range of topics.
Login: select the Solent University SAML-DEV option (recommended for Solent University) and enter your University email address and password. Please note: You might need to set up multi-factor authentication to use this resource.

Marketing and Advertising