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Marketing and Advertising

What are eResources?

database icon   laptop and mobile phone eResources are electronic information resources which can be accessed online and searched by topic, so you can quickly and easily find relevant information. 

eResources provide access to scholarly journal articles, company and industry information, statistics, market research, newspapers and more. 

eResources are purchased by the Library to support you in your studies and allow 24/7 access to the latest high-quality information.

eResources for Marketing

ProQuest logo  This is a key resource you should be using:


WARC
 
Another really useful resource used by commercial advertising and marketing companies:


Mintel
UK market research and forecasts.
Some international comparisons are also available.


Emerald publishing
Use this to find more journal articles:

eResources for Advertising

Newspapers

Surveys and Statistics

Company / Industry information

Sports Marketing

Bloons in the sky

Try using SPORTDiscus for sports and sports science journals.

For more information about sport resources generally, rather than those relating specifically to marketing, see the Sport/Football/Exercise guide.

More Journal Articles

BoB/Learning on Screen

LinkedIn Learning