There are a number of resources you can access to find viewing statistics and audience demographic information. Click on the links below to access the Library's resources which provide this data.
You may also find a careful Google search can produce some useful results!
Try searching for statistics on your topic - for example, you could search for iPlayer; ITV; BBC and so on...
You will get access to graphs/charts displaying relevant statistics. Plus you may get dossiers on a topic which include a wealth of information within them.
A database providing access to over one million statistics, forecasts, dossiers, reports and infographics including data on business, technology, politics and society covering countries and regions around the world.
Please note the following:
Access market research reports on a range of topics.
For market research on television viewing, you could try searching for the term viewing or perhaps TV or television to find a range of reports including 'TV viewing habits'.
When you have accessed a particular report, have a look at all the sections available - or try the 'Search this report' option to find specific terms within the report.
You may want to look at the 'Databook' linked to within reports (if available). This should give you all the detailed data used in the research (and may give you demographic information).
Market research reports, trends and consumer data on a wide range of topics.
To Log in, choose Solent University. Enter your University email address and password.
BARB (Broadcasters' Audience Research Board) provides access to reports such as 'The viewing report' and 'The SVOD report' (from the 'Trendspotting' menu). You can also use the 'Viewing Data' menu option to access more detailed data.
Freely available - no login required!
Access Broadcast (a key industry magazine) or search newspaper articles to find commentary and data on your topic.
Full text news content from both the UK and Europe including UK broadsheets, tabloids and regional presses. More extensive international content can be accessed via International Newsstream and content specifically relating to North America can be accessed via US Newsstream listed under 'I' and 'U' from the tabs above.
To Log in, enter your University email address and password.
Search for annual reports etc. from the channel provider using a search engine... These reports may contain relevant data and background information.